ON MIDDLE EAST FDI TRENDS AND CHANGES

On Middle East FDI trends and changes

On Middle East FDI trends and changes

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Studies claim that the success of international businesses within the Middle East hinges not merely on economic acumen, but additionally on understanding and integrating into local cultures.



This social dimension of risk management requires a change in how MNCs run. Conforming to local traditions is not just about being familiar with business etiquette; it also requires much deeper cultural integration, such as for instance understanding local values, decision-making designs, and the societal norms that influence company practices and employee behaviour. In GCC countries, successful company relationships are made on trust and individual connections rather than just being transactional. Also, MNEs can benefit from adjusting their human resource administration to reflect the social profiles of regional employees, as variables influencing employee motivation and job satisfaction vary widely across countries. This requires a change in mind-set and strategy from developing robust financial risk management tools to investing in social intelligence and regional expertise as specialists and solicitors such Salem Al Kait and Ammar Haykal in Ras Al Khaimah would likely suggest.

A lot of the present academic work on risk management strategies for multinational corporations features particular uncertainties but omits uncertainties that are difficult to quantify. Certainly, a lot of research in the worldwide administration field has centered on the management of either political risk or foreign exchange uncertainties. Finance and insurance literature emphasises the risk factors which is why hedging or insurance coverage instruments can be developed to mitigate or transfer a company's danger visibility. Nevertheless, current research reports have brought some fresh and interesting insights. They have sought to fill part of the research gaps by providing empirical understanding of the risk perception of Western multinational corporations and their administration methods at the firm level in the Middle East. In one research after gathering and analysing information from 49 major international companies which are have extensive operations in the GCC countries, the authors found the following. Firstly, the risk related to foreign investments is actually much more multifaceted than the often analyzed variables of political risk and exchange rate visibility. Cultural danger is regarded as more important than political risk, financial risk, and economic risk. Secondly, even though elements of Arab culture are reported to really have a strong impact on the business environment, most firms battle to adapt to regional routines and traditions.

Despite the political instability and unfavourable economic conditions in a few areas of the Middle East, foreign direct investment (FDI) in the area and, especially, within the Arabian Gulf has been considerably increasing over the past two decades. The relevance of the Middle East and Gulf markets is growing for FDI, and the associated risk seems to be important. Yet, research on the risk perception of multinationals in the region is limited in quantity and quality, as consultants and lawyers like Louise Flanagan in Ras Al Khaimah would likely attest. Although various empirical studies have investigated the effect of risk on FDI, many analyses have largely been on political risk. Nonetheless, a fresh focus has emerged in present research, shining a limelight on an often-disregarded aspect particularly cultural facets. In these revolutionary studies, the researchers noticed that businesses and their management often seriously take too lightly the impact of social facets as a result of not enough knowledge regarding cultural variables. In fact, some empirical studies have unearthed that cultural differences lower the performance of international enterprises.

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